Low Fi Coffee

Low Fi Coffee, a third-wave coffee shop located in downtown Memphis, prioritizes single-origin coffee beans, sustainability, and social equity. Through a rebranding initiative, it adopted a vibrant new identity that effectively conveys its ethos to its target audience.

I worked closely with the owners to create a unique visual identity system. This involved designing custom illustrations that encapsulate the low-fi aesthetic and reflect the coffee shop's ambiance and values. The messaging echoes the grassroots spirit of promoting single-origin coffee and commitment to achieving brewing perfection. My work encompassed menu design, merchandise, collateral materials, social content, advertising, and digital assets.

ART DIRECTION & ILLUSTRATION
Cristina Jucan (Freelance)