hello! hi! salut! buna! hola! ciao!
hello! hi! salut! buna! hola! ciao!
I build brands with heart and intention. Whether I’m shaping a strategy, designing a visual identity, or concepting a campaign, my focus is on creating thoughtful, story-driven work that connects with people and feels true to the brand.
For the past 10+ years, I’ve worked across a wide range of industries—hospitality, retail, arts & culture, nonprofits, education, healthcare, and finance. Each project has brought something new to the table, expanding my perspective and strengthening my creative approach.
I’m currently an Associate Creative Director at Sullivan Branding, where I collaborate with a talented team on branding and campaign work for clients like FedEx, Hilton, Williams Sonoma, Linde, ABB, the Memphis Botanic Garden, and the Tennessee Department of Health.
Originally from Romania, I’ve always been curious and drawn to new experiences. Outside of work, you’ll usually find me traveling, hiking, exploring a museum or garden, or getting into some kind of hands-on creative project.