Oncology College

The Oncology College is a comprehensive learning platform designed to equip future oncology practice leaders with essential business and legal skills. Members receive access to both in-person and online classes, along with a complete archive of courses. Our goal was to establish The Oncology College as the premier learning platform for both physicians and administrative leaders in oncology.

Our approach centered on using the Caduceus symbol to signify financial acumen, with its wings transformed into an open book to symbolize learning. We chose a vibrant color palette that reflects a modern digital environment, departing from the traditional medical blue. Imagery featuring finance elements and synapses suggestive of learning and connectivity differentiates our platform from other oncology training programs.

ECD & CW
Keith Goldberg

ART DIRECTION & DESIGN
Cristina Jucan

WEB DEVELOPMENT
Kayla Earwood
Alan Jackson

ACCOUNT
Becky Hensley
Marshall Sullivan

PRODUCTION
Amy Sharp