Living Style

"A Responsibly Furnished World" is an immersive, multi-platform campaign designed to position Living Style as a leader in sustainability while unifying its portfolio of brands, including Drexel Heritage, Elle Décor, Henredon, La-Z-Boy, and Thomasville. By emphasizing responsible sourcing, the campaign strengthens retailer partnerships, boosts consumer sales, and highlights the brand’s commitment to environmental leadership, creating a halo effect across its entire portfolio.

The initiative addresses two key audiences: big-box retailers responding to consumer demand for sustainable products and consumers increasingly prioritizing sustainability in purchasing decisions. Through compelling messaging and strategic execution, the campaign elevates Living Style's industry position, expands retail relationships, and builds trust with eco-conscious buyers, proving that sustainability drives both impact and business growth.

To bring this concept to life, we audited Living Style's certifications and sustainable practices, creating compelling visuals that highlight their full range and impact. A scannable QR code on product tags directs users to a complementary landing page, offering an in-depth exploration of these sustainability efforts.

CREATIVE DIRECTOR & CW
Keith Goldberg

ART DIRECTION & DESIGN
Cristina Jucan

ILLUSTRATION
Elkoy

PRODUCTION
Amy Sharp