Currence

This project involves a comprehensive rebranding effort for a mobile investment app designed for financial advisors and their clients. The goal is to refresh the app's identity, improve user experience, and enhance its overall market appeal to better serve the needs of financial professionals and their customers. Taking a successful FinTech company to the next level needed a strategic approach. We redefined the brand's positioning, introducing "Currence" and the tagline, "How smart money flows."

My role encompassed the development of a fresh identity, including logo design, the creation of a comprehensive brand system, merchandise, video storyboarding, web design, and collateral design. I collaborated closely with the development team to implement and enhance the Currence website and update the mobile app. To ensure the brand's success, we executed an umbrella marketing program, enabling precise targeting of key audiences.

ECD & CW
Keith Goldberg

ART DIRECTION & DESIGN
Cristina Jucan

ANIMATION
Workhorse Creative

WEB DEVELOPMENT
Kayla Earwood
Alan Jackson

ACCOUNT
Becky Hensley
Bailey Clark

PRODUCTION
Amy Sharp